Module I – My Big Idea?

An entrepreneur is one who creates a new business in the face of risk and uncertainty for achieving profit and growth opportunities and assembles the necessary resources to capitalize on those opportunities. Entrepreneurs are not cut from the same mold, and no one set of characteristics can predict entrepreneurial tendencies or success.

Product Analysis?

Product analysis involves examining product features, costs, availability, quality, appearance and other aspects. Product analysis is conducted by potential buyers, by product managers attempting to understand competitors and by third party reviewers.

The Marketing Mix

Packaging of Products and Services?

A good product package isn't trash; it's a powerful extension of your brand. Product packaging has a major influence on consumer buying decisions that you should take into account when you work with a design team. Certain colors and images can evoke moods and inspire feelings in customers that you can leverage to improve sales. Product packaging is an important part of your branding and presents opportunities to set yourself apart from the competition. Every year sees the launch of almost 30,000 new products, and 70%-80% of these products fall flat. Here's how and why you can beat the odds by paying attention to your product packaging.

Marketing & Promotion?

Marketing is the process of getting your business noticed by the people who need or want your products or services. Many small businesses come up with a fabulous business idea but then fail to market it successfully. You need to get out there and spread the word about your products or services to the right people to build your customer base. Advertising and selling are part of the process but there is much more involved.
Who is an Entrepreneur?

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